Monday, 30 March 2015

Lifestyle Photography for the Glow By Beca marketing campaign.

Having just photographed the second campaign for Glow by Beca (GBB) I thought it might be about time to blog about our first campaign. GBB is a sunless tanning range available as a spray tan or as a  mouse you can apply yourself. The product was formulated by Sydney beautician Rebecca Colalillo and this shoot was done in time for the products launch in December 2014. Rebecca decided to model as the face of the brand which was immediately popular with her established beauty network and clientèle.The brand has already had a slight name change from Becca to Bec to avoid possible future conflict with an overseas cosmetics company. The website and labelling have also been redone though some of the shots you will see here retain the original spelling.

Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

White swimwear, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

Rebecca, portrait for Glow by Beca, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.


Spray tan campaign, Lifestyle and Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

Launch post on Instagram, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

Product and Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

On instagram, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.
Still life by GBB.

Original photograph for Glow by.. Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

The brief was for lifestyle images that showed the colour of the product which tends towards a natural tan. The majority of the marketing has been done via social networking, Facebook and Instagram. The new shoot extends to a low res image library to help feed the hungry beast known as Instagram, more high quality lifestyle images and a two part video, the first part of, which will be my next blog post. http://glowbybeca.com/

Call or email to book you photo shoot today.

Kent Johnson,
Sydney, Australia.

0433 796 863