Friday, 5 September 2014

Talisker Whisky & Johnnie Walker Black Label - Social Media Marketing via Leo Burnett Australia.

About a month or so ago I was approached by Leo Burnett Australia to do some work on a social media marketing, father's day campaign for Johnnie Walker Black Label 12 year old Whisky and Talisker Single Malt 10 year old Whisky.
Talisker Whisky still life, jacket hat and product photographed in a Sydney Harbour Park, social media marketing and promotion.
For the two different brands I created two distinct sets of images for use on instagram, Facebook and for blogging; two different sets of images that were ultimately tied together by the use of a hat motif. For the Johnnie Walker shots I created a set of 'walking man' shadow pictures in a Film Noir style. A journey where the hat wearing 'shadow' discovers Johnnie Walker Black Label whisky.
The establishing shot for Johnnie Walker Black Label Whisky photographed in a Film Noir style for a father's day, Social Media Promotion.
Johnnie Walker Black Label Whisky photographed in a Film Noir style for a father's day, Social Media Promotion.
 For the Talisker Whisky shots I worked with the idea of a whisky by the sea playing with Talisker's island heritage by using sailing boat masts in the background of shots, taken on a sunny day in a Sydney Harbour park. The hat reappears along with a cord jacket, a picnic in the park, a still unseen man relaxing with a single glass of whisky, setting a perfect tone for this Father's Day promotion.
Talisker Whisky, the hat jacket and a single glass of whisky still life photographed in a Sydney Harbour Park, social media marketing and promotion.
Alternative shot, Johnnie Walker Black Label Whisky photographed in a Film Noir style for a father's day, Social Media Promotion.
A thoroughly enjoyable project to work on with the added benefit of receiving some great whisky product to enjoy as well. All shot with the Fujifilm X-Pro1 camera.

Kent Johnson
0433 796 863