Saturday, 27 July 2013

Vintage Style Dresses and Hats - Beautifully Feminine Studio Fashion Photography.

I love vintage fashion just as I love the classic old black and white movies with their great style and elegance. And when I am looking at clothing on web-sites, I not-only like to see great well-crafted shots of the clothing, I like the pictures to be beautiful too; the kind of picture that does not just show the clothing, but also contains some of the energy and philosophy of the fashion label as well! Admittedly that level of information in a picture is usually the role of the branding and advertising shots; but with everyones look book on-line these days it is absolutely essential to keep the label's branding message strong; after all, on the internet there is no such thing as "just a look book"!

On this shoot we went with two different backgrounds to promote different aspects of the beautifully feminine 40's 50's inspired fashion range, the shots were to be used for both the web-shop and brand promotion. I think we successfully captured the vibrancy and vintage feel of the label while showing the clothes very well indeed.

Vintage fashion, paisley dress photographed against a distressed brick wall in the studio - studio fashion photography

Vintage fashion, black dress and cloche hat -mid shot of red haired model - photographed against a distressed brick wall in the studio - studio fashion photography

Yellow dress with bold floral pattern, red shoes, full length shot with model - Vintage Fashion - Studio White Background -

Blue-Green paisley dress with vee neckline mid shot with model - Vintage Fashion - Studio White Background -

Vintage Fashion - beige cotton dress with red jacket and Beret photographed against a distressed brick wall in the studio - studio fashion photography

Brown pin stripe pants, lace collar dove print blouse, mid shot - photographed against a distressed brick wall in the studio - studio fashion photography

Blue print dress, soft felt hat in red, full length shot in profile - Vintage Fashion - Studio White Background -

Models laughing on-set, vintage fashion photoshoot by Kent Johnson Sydney Australia.


Blue wrap style 40's dress with white bird pattern , full length shot - Vintage Fashion - Studio White Background -

Green satin jacket and blouse worn with a black beret with black satin bow, tight shot of model - Vintage Fashion

White Red and Navy Blue 40's style dress worn with soft two tone felt hat photographed full length and in profile against a distressed brick wall in the studio - studio fashion photography

Strong and feminine branding shot of model in chocolate brown patterned 40's style blouse, mid shot - photographed against a distressed brick wall in the studio - studio fashion photography

One of the things I love about this sort of photo shoot is that it allows me to work with all my camera and studio lighting skills and my directing skills, bringing out the best from the models and the garments along with the right feeling for the fashion range; with the added benefit of next to no post processing or retouching required. As online selling continues to become more and more competitive, the style, quality and impact of the the pictures becomes more important then ever before.

More Vintage Fashion shots here..


Kent Johnson
0433 796 863
Sydney Australia.
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