Thursday, 26 March 2015

The Hedge Fund - Shooting Fashion at a Garden Location.

Last December I found myself photographing fashion on location for a label that caters to the over 30s fashion market. Our location was a beautifully manicured suburban garden in Sydney's 'Hills District'. The range itself crosses over from smart casual to mother of bride or, a day at the races, in more formal styles with suitable up market fabrics. While I have worked with the label twice before it had been four years since our last collaboration with the label only shooting once in the interim period. The photography budget has remained roughly the same and does not really allow for any fancy production to take place - so this shoot was all about delivering good quality, clean files that require a minimum of post processing. My biggest concern coming into this garden shoot was how to manage the light and keep a green cast out of the pictures to prevent our model and our garments from having a green colour cast through them.

The Hedge Fund - Shooting Fashion at a Garden Location by Kent Johnson.
While all the pictures you are looking at right now are fully edited pictures, toward the bottom of the page there are a few camera direct shots and details about the retouching used (mostly the garden) to achieve the result you are now looking at.

Formal womens fashion. A country garden style fashion photo shoot in suburban Sydney by Kent Johnson.

Casual over 30s women's fashion. A country garden style fashion photoshoot in suburban Sydney.

Race day or Mother of the bride fashion. A country garden style fashion photoshoot in suburban Sydney.

Smart casual dress, Sydney 'country garden' fashion shoot by Kent Johnson.

Smart casual stripped dress, Sydney 'country garden' fashion shoot by Kent Johnson.

Smart casual pants and blouse, Sydney 'country garden' fashion shoot by Kent Johnson.

Should the location look suburban?

While we all have plenty of pictures taken in and around our homes; I was concerned that the look of a grand hedge and well manicured, country garden feel might be a bit at odds with the house, even a beautiful Federation residence; was still a house, a house, a house... I felt the grander country style look of the grounds needed an extra careful framing of the scene to keep visual and emotional conflict to a minimum. Aside from these issues, it was not really possible to place the model at a distance away from the hedges (in most cases) that would allow me to optically blur-out details with the camera such as the patchy nature of nearly all hedges (not just these). The holes in the hedges would need patching in Photoshop as part of the post processing which provided a significant lift to the look and feel of the final images.

Here is the backyard of our suburban home, and while large by inner-city living standards we are still looking at a suburban back yard in terms of scale and not much open shade for the soft light I required. Below is the fabulous tall hedge out front; this hedge would cast enough shade for us to get through quite a few shots while I implemented some very simple techniques (time and cost effective) to minimise the wash of green reflected light onto the model and garments.
Back yard of the shoot, Epping, Sydney.

Front yard hedge as seen form the street.

Retouching a country garden style fashion photoshoot in suburban Sydney.
Un-retouched image top with a nearly finished version below 'During'.
Unretouched camera JPEG file.
For many years I did not 'Proof' the direct-from-camera files but after one client sent those JPEG files not the retouched files to the printers.. I decided this was the best and safest approach for all parties.
A Rainbow Lorikeet in the Jacaranda tree on location.
A Rainbow Lorikeet in the Jacaranda tree on location.
Thank you to my client and the homes owner for their faultless hospitality and to my wonderful team.

Model - Gillian Cooper
H&MU by Kaori
Photography & post-processing by Kent Johnson.

Call or email to book you photo shoot today.

Kent Johnson,
Sydney, Australia.

0433 796 863

Sunday, 18 January 2015

Bondi Beach - Men's Fitness Style Folio Shoot.

Dawn breaks, here comes the sun, our man is ready, the grooming is done, my camera clicks, morning light, lots of fun, we are enjoying ourselves and great pictures are made. It has been way too long since I have been at Bondi at the crack of dawn. For this photo shoot, the first booked through my Instagram @Model_Portfolios I had a great time photographing the very fit and toned Scott from Peak Altitude Training. Great natural light, yes you need an early start but you just can't fake it! Thanks Scott, and thanks Tara for a great job with the grooming.

Scott Reynolds, full length, back-light, dawn shoot at Bondi Beach men's model portfolio by Kent Johnson.

Black and white headshot, at Bondi Beach men's model portfolio by Kent Johnson.

Warm up, beach gym, dawn shoot at Bondi Beach men's model portfolio by Kent Johnson.

Grooming, Instagram screenshots, dawn shoot at Bondi Beach men's model portfolio by Kent Johnson.
Looking at the surf, dawn shoot at Bondi Beach for a men's model portfolio by Kent Johnson.

beach run shot, dawn shoot at Bondi Beach for a men's model portfolio by Kent Johnson.

Laughing on the beach, dawn shoot at Bondi Beach men's model portfolio by Kent Johnson.

Doing push ups on a dawn shoot at Bondi Beach for a men's model portfolio by Kent Johnson.

Back light, fulll length wearing Sluggers swimmers, Scott, dawn shoot at Bondi Beach by Kent Johnson.

Instagram, Sluggers, @menwearsluggers, Bondi Beach men's model portfolio by Kent Johnson.
Mid shot in B&W, Promanade, Bondi Beach men's model portfolio by Kent Johnson.

ready to go; dawn shoot at Bondi Beach men's model portfolio by Kent Johnson.

A pre-dawn look at a deserted Bondi Beach by Kent Johnson.

Scott Reynolds
Grooming Tara @missmurphy_mua

Call or email to book you photo shoot today.

Kent Johnson,
Sydney, Australia.

0433 796 863

Tuesday, 13 January 2015

Monica, on the Sydney Harbour - Rocks.

Read the title any way you please. Monica is on the beautiful sandstone rocks that dot the Sydney harbour foreshore. And I always think the harbour rocks and Monica does too! This is our third shoot together, two folio shoots and one commercial shoot. This is of course a folio shoot for use back in Italy where Monica does most of her modelling and where a woman's shape is both very much desired and appreciated. This harbour beach photo shoot also ticks my "shoot more beach pictures" box; with this style of Black and White image being very much the kind of beach location pictures I love. The entire shoot took much less time than you may imagine as we were well prepared and on the 'same page' as the saying goes; we did meet quite early to grab the great early morning, natural light for which there really is no substitute. So here she is, Monica looking stunningly beautiful, on the rocks and in the water, I hope you love the shots as much as we do.
Monica, headshot, modelling portfolio shoot, Black and White photography, Sydney Harbour Fashion Portfolio beach shoot.
Monica, modelling, mid shot against rock, Sydney Harbour Fashion Portfolio beach shoot.
Monica, modelling portfolio, B&W mid shot reclining, Sydney Harbour Fashion Portfolio beach shoot.
Manly ferry passes Shark Bay, kayakers on Sydney Harbour in the foreground.
Monica, modelling, mid shot in the water, Sydney Harbour Fashion Portfolio beach shoot.
Monica, reclining on sandstone rock shelf, Sydney Harbour Fashion Portfolio beach shoot. Fine Art, Black and White Photography.
Monica, in the water walking, black and white, Sydney Harbour Fashion Portfolio beach shoot.
Monica, full length art body shot, Sydney Harbour Fashion Portfolio beach shoot.  Fine Art Photography.

Call or email to book you photo shoot today.

Kent Johnson,
Sydney, Australia.

0433 796 863

Sunday, 23 November 2014

@Model_Portfolios Photography on Instagram - New!

Being a photographer who is constantly photographing.. people, fashion, life, the urban environment; never without a camera, and not just the one in the phone. Well once I got into instagram, just like so many people I thought I had found the perfect place for ALL my pictures! Of course while casually showing lots of different shots is a lot of fun; I think the message about what I do as a working photographer was getting a bit lost in amongst the picture posts of whatever had caught my attention that moment, that day. I decided that maybe, maybe I should try a dedicated to (my) Modelling Portfolios, Instagram account and see what it could do for me on the social media front. Amazingly @Model_Portfolios was still available so I snapped it up and started posting, just modelling and fashion related pictures.

The new Instagram account has 63 pictures up which means @Model_Portfolios has been going for about two months already, one picture a day most days; the response has been great and Scott photographed below is my first shoot booked through Instagram. Of course we are all on there sharing too, that's what it's all about!  A great result already; with I think much more to come.


#BookNow #0433796863 #kent@artcommunication.com.au

Beach, tanning fashion shoot on Instagram - Social Media Marketing picture by Kent Johnson
Scott at Bondi beach at sunrise wearing Sluggers swimers, on Instagram - Marketing picture by Kent Johnson
In the studio, behind the scenes picture on Instagram - Modelling Portfolio BTS by Kent Johnson
Grooming Scott at Bondi beach at sunrise, on Instagram - Modelling portfolio picture by Kent Johnson
Scott on Bondi beach, on Instagram - Modelling portfolio picture by Kent Johnson
Scott at Bondi beach at sunrise, on Instagram - Modelling portfolio picture by Kent Johnson
Becca BTS Beach, tanning fashion shoot on Instagram - Social Media Marketing, Photography by Kent Johnson
Sydney Studio fashion shoot for a modelling portfolio, on Instagram - Social Media Marketing, Photography by Kent Johnson
Sydney location fashion shoot, on Instagram - Social Media Marketing, Photography by Kent Johnson
Location BTS for editorial, Hair and makeup BTS on Instagram - Social Media Marketing, Photography by Kent Johnson
Sydney Studio fashion shoot for a modelling portfolio, Hair and makeup BTS on Instagram - Social Media Marketing, Photography by Kent Johnson
Sydney studio editorial high fashion fashion shoot, on Instagram - Social Media Marketing, Photography by Kent Johnson
Sunglasses on location, Sydney fashion fashion shoot, on Instagram - Social Media Marketing, Photography by Kent Johnson
Sydney Studio headshot for a modelling portfolio, on Instagram - Social Media Marketing, Photography by Kent Johnson

Keeping it square and loving it!
http://instagram.com/model_portfolios

Kent Johnson,
Sydney, Australia.

0433 796 863

Tuesday, 18 November 2014

Lifestyle shoot for a new sunless tanning product launch.

First shot released by our new client for the launch of a new tanning product Glow by Becca. More shots to come and looking forward to seeing them everywhere!

Tanned woman at beach, blue sky. Lifestyle and tanning product launch, promotional and advertising photography by Kent Johnson.

www.kentjohnsonphotography.com.au/Lifestyle-Beauty.htm

Book your Campaign with Kent Johnson,
Sydney, Australia.

0433 796 863

Saturday, 15 November 2014

Baraka Fashion with Ksenija Lukich - On Location, Sydney, Australia.

My location photo shoot for Baraka Women's Fashion label was produced a little before Ksenija landed her new gig with !E Australia.  Congratulations Ksenija! I am thrilled about your new role.
It's always great working with designers and models who really do live their dreams.This is my fourth photo shoot for Baraka and our first on location. The beautiful textured wall was chosen to reflect a change in direction for the designer while not being a 'complete outdoor' departure from the indoor studio look of our previous shoots. All images are for use across the designers web site and social media channels such as Facebook, Instagram and traditional media.

Ksenija Lukich by Kent Johnson for Braka Woman's Fashion - Headshot, Fashion Branding and Marketing Photography.

Ksenija Lukich laughing!  By Kent Johnson for Braka Woman's Fashion - Linen jacket and pants, Fashion Branding and Marketing Photography on location Sydney, Australia.

Ksenija Lukich by Kent Johnson for Braka Woman's Fashion - bold check vee neck dress, Fashion Branding and Marketing Photography on location Sydney, Australia.

Ksenija Lukich by Kent Johnson - Woman's Fashion photo shoot - full length, jacket and pants, Fashion Branding and look Book and Marketing Photography on location Sydney, Australia.

Client, Baraka
Model, Ksenija Lukich at Chic
Hair and Make Up, Friederike Letzin

Book your Campaign with Kent Johnson,
Sydney, Australia.

0433 796 863