Last week saw the launch of the new Ajilee Bridal Gowns via a full page advertisement in the November to January 2014 issue of Bride To Be magazine. I had photographed three gowns for designer Melissa Carmichael to select from for the advertisment (I had also photographed her fashion design graduation range a little way back). For her new Ajilee label our model Hannah McDougall from Chic Management with beautiful H&MU by Kaori. I shot the wedding dresses in more of a 'classic editorial' manner using blended lighting sources to deliver an 'evening glow' in the studio and radiance to the model and gowns. Here is one of our first selections from the dress choosen for the full page ad in Bride To Be along with the final selection and the edit for the advertisement which is in a lighter less saturated and more natural colour version.
Please call or email me to discuss photographing your next fashion range or advertisement.
Kent Johnson - Sydney Australia - 0433 796 863 - kent@artcommunication.com.au
The Art of the Personal Project: The Rathkopfs
22 hours ago