I think we came up with a lovely vintage L.A. feeling as a branding exercise for this vintage-style fashion label. Choice of talent for the shoot; location and post processing of the images have all been designed to help create a true-to-life vintage 40s 50s feel. Something along the lines of what you might expect to see in a vintage magazine or perhaps, cherished family snap shots taken back in the day.
Vintage Fashion made new, Sydney.
The Art of the Personal Project: The Rathkopfs
22 hours ago