Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Tuesday, 30 June 2015

Social Media & Marketing Photography for Fashion, Fitness & Lifestyle.

“Instagram Instagram Instagram, it's all about Instagram now” well not quite all about Instagram, but Instagram, Facebook, Pintrest, Tumbler and the various Blogs.. Yes, Social Media Networking is a hungry beast that must be fed daily. Social media has changed the game of marketing and has changed the landscape of pictures and photography and how they are used, but have you and your photographer made the changes that will keep you on top of the social media marketing game?

Lifestyle photography used as part of an Instagram marketing campaign.

I can help you achieve your marketing goals by creating custom photography packages to suit your needs. From high end Branding images to be seen for months or weeks; quick simple images to be added daily to your Instagram or Facebook feed. Look Book images for your website – quality pictures always sell more.  Fashion, Fitness & Lifestyle. Studio – Location? I am equally at home as a photographer in both environments.

Fitness and lifestyle photography made in the studio. Photographer Kent Johnson, Sydney, Australia.
  • Pictures libraries for daily use on high turnover Social Media.
  • Short catchy promotional videos. Blogs, YouTube - Instagram
  • Quality Behind The Scenes shots.
  • Compelling Advertising Campaign and Branding imagery.
  • Look Book & Lifestyle Marketing pictures. 
If you are in the business of selling, you not only need pictures that sell, you want the right mix of pictures to keep you and your product moving forward seamlessly until your next range and your next shoot. Scroll down for more example of  work for my clients.

Call or email Kent to create your unique social media marketing photography package.
Kent Johnson,
Sydney, Australia.

0433 796 863

Monday, 30 March 2015

Lifestyle Photography for the Glow By Beca marketing campaign.

Having just photographed the second campaign for Glow by Beca (GBB) I thought it might be about time to blog about our first campaign. GBB is a sunless tanning range available as a spray tan or as a  mouse you can apply yourself. The product was formulated by Sydney beautician Rebecca Colalillo and this shoot was done in time for the products launch in December 2014. Rebecca decided to model as the face of the brand which was immediately popular with her established beauty network and clientèle.The brand has already had a slight name change from Becca to Bec to avoid possible future conflict with an overseas cosmetics company. The website and labelling have also been redone though some of the shots you will see here retain the original spelling.

Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

White swimwear, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

Rebecca, portrait for Glow by Beca, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.


Spray tan campaign, Lifestyle and Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

Launch post on Instagram, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

Product and Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

On instagram, Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.
Still life by GBB.

Original photograph for Glow by.. Lifestyle Beauty Photography, Tanning, Product Launch, Advertising, Marketing. Photographed by Kent Johnson.

The brief was for lifestyle images that showed the colour of the product which tends towards a natural tan. The majority of the marketing has been done via social networking, Facebook and Instagram. The new shoot extends to a low res image library to help feed the hungry beast known as Instagram, more high quality lifestyle images and a two part video, the first part of, which will be my next blog post. http://glowbybeca.com/

Call or email to book you photo shoot today.

Kent Johnson,
Sydney, Australia.

0433 796 863