About a month or so ago I was approached by Leo Burnett Australia to do some work on a social media marketing, father's day campaign for Johnnie Walker Black Label 12 year old Whisky and Talisker Single Malt 10 year old Whisky.
For the two different brands I created two distinct sets of images for use on instagram, Facebook and for blogging; two different sets of images that were ultimately tied together by the use of a hat motif. For the Johnnie Walker shots I created a set of 'walking man' shadow pictures in a Film Noir style. A journey where the hat wearing 'shadow' discovers Johnnie Walker Black Label whisky.
For the Talisker Whisky shots I worked with the idea of a whisky by the sea playing with Talisker's island heritage by using sailing boat masts in the background of shots, taken on a sunny day in a Sydney Harbour park. The hat reappears along with a cord jacket, a picnic in the park, a still unseen man relaxing with a single glass of whisky, setting a perfect tone for this Father's Day promotion.
A thoroughly enjoyable project to work on with the added benefit of receiving some great whisky product to enjoy as well. All shot with the Fujifilm X-Pro1 camera.
Kent Johnson
0433 796 863
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