50s Vintage Fashion - Made New

I think we came up with a lovely vintage L.A. feeling as a branding exercise for this vintage-style fashion label. Choice of talent for the shoot; location and post processing of the images have all been designed to help create a true-to-life vintage 40s 50s feel. Something along the lines of what you might expect to see in a vintage magazine or perhaps, cherished family snap shots taken back in the day.













Vintage Fashion made new, Sydney.

Modelling Portfolio - Model Looks

Three looks with variations for a fashion modelling portfolio.














Shot at The Photo Studio, Sydney.
Hair and Make Up by Kaori.

Corporate Fashion - Studio White Background

For Look-Books or Catalogues, on-line or in print its hard to go past the versatility of white background studio photography. With the growth of web fashion sales sites, white background photography seems to be growing in popularity offering seamless integration and blending into most shopping pages.

And of course when selling on-line it really is the picture that makes the sale, you don't want the quality of the photography to let you down. Show them what you've got. As the saying goes, a "picture paints a thousand words", make sure those "thousand words" say the right things about you.

Black and White - Fashion on Location

I keep seeing these black and white duo-tone location shots popping up on my screen saver and every time they do I think "Wow I really like these shots, I should do something with them". They are of course from the December 2009 'Alice's Dreamtime' story that I posted here back in March. These are some of the out-takes; or if you prefer, some shots from an alternative edit (which sounds a little better I think).

I love the moodiness of these scenes, the filmic quality and the different post work/Duo-toned finish to the images. These versions were worked up while we deciding the final direction for the post which was eventually a hand coloured black and white look. I hope you enjoy this edit as much as I do whenever I spot it scrolling across my screen.













Fashion Stylist, Rhiannon Bulley
H&MU, Kaori
Model, Melise @ Chic
Photography, Kent Johnson
Assistants, Harry Perlich, Guy Woolrych

Full styling details are on the original post here.

Against The Sky

Its not that I have stopped shooting fashion! I just like to try out ideas when they hit me. This is taken in my back garden this morning & I suspect very soon we will be seeing some sort of fashion shots and portraits based on this technique. Perhaps even the night shoot we blogged about last time. I hope you like the soft dreamy feeling of 'Against The Sky'.



Kent Johnson Photography

A Fashion Editorial Without Any Fashion..

So that means I need some help. Because lets face it, you can't really have a fashion editorial or even a fashion test for that matter without having some fashion. This series stems from a few inspirations but it really all fell (mostly) into place when I saw Manning Cartell's Summer 2010/11 range while perusing the RAFW shows online about 10 days ago.

Suddeny I saw fashion that I knew I could work into the Marrickville Urban Landscape and do it right at night. Really I think the only time it can work is at night. But it wasn't just the MC range, a few days earlier I had been talking with my friend and mentor Brett Hilder and had been thinking about Brett's love of Tina Mondotti, Mexico and his own take on all that is beautiful.













I think the moody light and Hacienda, Art Deco, Breeze Block and re-made Federation architectural mash-up lends itself to a kind of David Lynch, Mullholland Drive mystery narrative. Film Noir, Hollywood glamour and the ingénue!

So to pull it all off I need some help. I need a stylist who can help pull it all together on the fashion front. Or some designers who have the garments that fit the bill. Or both. I think its a great project so rather than put it in a draw and wait... I am putting it out on the net, seeing what the great god Google can rustle up for me. So lets add some keywords. Fashion Stylist, Sydney, Editorial. Fashion Photography; and see if that helps. If you like the look of the shoot, please email me or give me a call. Lets do it.

Le Black Book, Le Magazine Issue 3 AW10

Le Magazine Issue 3 AW10
L'hiver Mode, Title Page.

I have about 20 pages across three editorials, Art Collaboration and two portrait shoots, you can see it all here, Le Magazine, AW10 Fashion Editorial





Thanks to Kath, & Rhiannon at Le Black Book/Le Magazine for their fantastic efforts in delivering such a great issue, and everyone who helped in the production of the shots.