Under Mercury Vapours - A Fashion Photoshoot by Night

Under Mercury Vapours - Magazine layout..

I have long been in love with this location and wanted to photograph there, although until recently it has not been accessible in the way it was for our photoshoot. I also wanted to keep it simple; energy, connection, emotion, that is the story I am after. So I am very grateful to Vishmi for taking the 'risk' of shooting with me in such a quiet and personal manner. We had an enjoyable time (crew-less but not clueless..) and it all happened reasonably quickly, the magic of the shoot unfolding quite seamlessly. The still life shots of the location were made during the site's transitional phases in the weeks preceding our shoot. You have to keep an eye on things! The idea for the title is from the gas in the street lights that give a yellow cast, they are Mercury Vapour lamps - or at least they used to be..

Thanks to Portobello PR for the great clobber.

Photographer/Stylist - Kent Johnson
Model - Vishmi Helaratne
Layout & Design - Kent Johnson

ROLLA'S - Camille Wrap Dress - Floral
Dr Martens - Models Own
White Skivy - Models Own
ROLLA'S Eastcoast Flare Overall in Salty Rain
Dr Martens Boots - Models Own
Abrand Jeans - A. Sleeveless Shirt - Check
ROLLA'S - Dusters Short - Astral blue
Vans Old Skool Sneakers
He wears, Levi's Jeans & Commuter Jacket, AKUBRA Hat.
See it scrolling sideways HERE  http://www.kentjohnsonphotography.com.au/09Fashion/Summer_Night_Fashion.htm

Telling Stories in Pictures all over..

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

www.fashionphotographysydney.blogspot.com/

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Kathleen Berney Fashion Look Book SS 2013.

Colour, monochromes, pattern, all this and more photographing the Spring Summer 2013 Look Book and Advertising for Kathleen Berney. Well actually we photographed this range last year and are about to photograph the new 2014 winter range which I am very much looking forward to. Designer Kathleen began her career in fine art as a textile artist and that creativity flows through the entire range. I hope you like the shoot as much as myself and Kathleen's fashion clients; the rang is available in Plus Size, more fabulousness to you! And if you are interested, our model Samantha has not been Photoshopped at all.

http://www.kathleenberney.com.au/
Samantha at Bella Models
http://www.sydneyphotographystudio.com/

Photography by Kent Johnson,Sydney 0433 796 863.

Vintage Style Dresses and Hats - Beautifully Feminine Studio Fashion Photography.

I love vintage fashion just as I love the classic old black and white movies with their great style and elegance. And when I am looking at clothing on web-sites, I not-only like to see great well-crafted shots of the clothing, I like the pictures to be beautiful too; the kind of picture that does not just show the clothing, but also contains some of the energy and philosophy of the fashion label as well! Admittedly that level of information in a picture is usually the role of the branding and advertising shots; but with everyones look book on-line these days it is absolutely essential to keep the label's branding message strong; after all, on the internet there is no such thing as "just a look book"!

On this shoot we went with two different backgrounds to promote different aspects of the beautifully feminine 40's 50's inspired fashion range, the shots were to be used for both the web-shop and brand promotion. I think we successfully captured the vibrancy and vintage feel of the label while showing the clothes very well indeed.

One of the things I love about this sort of photo shoot is that it allows me to work with all my camera and studio lighting skills and my directing skills, bringing out the best from the models and the garments along with the right feeling for the fashion range; with the added benefit of next to no post processing or retouching required. As online selling continues to become more and more competitive, the style, quality and impact of the the pictures becomes more important then ever before.

More Vintage Fashion shots here..

Kent Johnson

0433 796 863

kent@artcommunication.com.au

Sydney Australia.

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