Vintage Style Dresses and Hats - Beautifully Feminine Studio Fashion Photography.

I love vintage fashion just as I love the classic old black and white movies with their great style and elegance. And when I am looking at clothing on web-sites, I not-only like to see great well-crafted shots of the clothing, I like the pictures to be beautiful too; the kind of picture that does not just show the clothing, but also contains some of the energy and philosophy of the fashion label as well! Admittedly that level of information in a picture is usually the role of the branding and advertising shots; but with everyones look book on-line these days it is absolutely essential to keep the label's branding message strong; after all, on the internet there is no such thing as "just a look book"!

On this shoot we went with two different backgrounds to promote different aspects of the beautifully feminine 40's 50's inspired fashion range, the shots were to be used for both the web-shop and brand promotion. I think we successfully captured the vibrancy and vintage feel of the label while showing the clothes very well indeed.

One of the things I love about this sort of photo shoot is that it allows me to work with all my camera and studio lighting skills and my directing skills, bringing out the best from the models and the garments along with the right feeling for the fashion range; with the added benefit of next to no post processing or retouching required. As online selling continues to become more and more competitive, the style, quality and impact of the the pictures becomes more important then ever before.

More Vintage Fashion shots here..

Kent Johnson

0433 796 863

kent@artcommunication.com.au

Sydney Australia.

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Harlette Swim - Launches in Paris - Photographed in Sydney..

Its great to be part of a new range launch; this time it's Harlette Swim from the International Harlette Lingerie label for whom I have been shooting for for a little over a year. It's also nice to be shooting swimwear again and to be doing it in the studio where I often say is where swimwear should always be shot!  Well maybe not always but it is perfect for the very stylish Harlette SWIM range, very time effective; and the client and I are really happy with the results. Here are the first images from the new range, just released for the Paris launch; all photographed and retouched by myself including the flat lay which shows the details of this range extremely well. Hope you like the shots too - many more are on their way..

 It was also great working with two models again and the interesting dynamics you get from the interplay between them; not to mention working with the Harlette mascot of two 'model' Poodles as well! The fabulous black bikini below is a bit of a sneak peek from the new range, of what is yet to come - stay tuned!

Models - Bella and Ariana.
H&MU by Rafal Gaweda

Kent Johnson

0433 796 863

kent@artcommunication.com.au

Sydney Australia.

Website | Facebook | Twitter | Street Fashion Sydney