L'OREAL Mothers Day Promotion Shoot

I had a great time producing and photographing this shot for the L'OREAL Mothers Day promotion. It's a tie-in with a portrait studio and to fulfil the brief we wanted talent and a final image that was in-line with L'OREAL's advertising and fitted with the portrait studio's demographic. The commission came my way after it was discovered the tie-in client did not have an image quite suitable for the campaign and it was decided it would be quicker and easier to make one to order.

We were working to a very tight time-line to fit in with both the agency and my own busy shooting schedule. I ran a casting on-line but in the end we went with Jacquie, whom I had photographed many times as a younger model as the Mum and Jasmine, who I had met just a week or so earlier when she was modelling at an event I had popped in to with our Stylist Briana Catherine Wall. the shot was modelled and took its fashion styling cues from the stock image that had been used for the agency presentation. As the 'tie-in studio' works with white and black backgrounds, for the shoot we went with white and then a dark blue as a just-in-case alternative.

Final approved image (top of page) was retouched by me. A big thank-you to all the team for their great work.

Art Director, Simon Alderson, TLC Marketing Worldwide
Photographer, Kent Johnson
Stylist, Briana Catherine Wall
H&MU Kaori
Mum, Jacquie Turner
Daughter, Jasmine at IKON Models.
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Fine Art meets Fashion in Creative Lingerie Flat Lay Photography.

When you have the privilege of photographing Couture Lingerie for Harlette; when it comes to blogging the pictures.. well it's one of those times I really wish the pictures on this blog were a LOT bigger. But then the size of the post would be somewhat-over-the-top and out-of-control! Not to worry, you can certainly still enjoy the fine art feeling and details of these Couture pieces. One of the biggest surprises for me, yes I was surprised.. is how well these images are printing as small 6" x 4" postcard mailers from the Epson Inkjet when printing on the 310gsm Canson - Etching Rag paper. The images are crisp and radiant and the reason behind the title of this blog post; having been told a number of times after showing the prints, 'these shots are an exhibition,  just do it'. So here are some of my favourites including the Couture Northern Lights Housecoat worn by Billie Piper in Secret Diary of  a Call Girl and Lara Stone for ID magazine. Mouse over pictures for details.

All the images were made using a somewhat exotic lighting set-up based around two vintage STROBE Swimming Pool heads, one fitted with a second diffusion box as the light table and the other head cantilevered over the top (picture below). What I love about using the STROBE is it's unique light quality; each head is fitted with 5 x 5 foot long flash tubes that fire for a very short duration producing very even and clean light. There is nothing else quite like it. What's next? Well it would be great to be commissioned to shoot some editorials for some magazines, lovely full page 'fine art' flat lays, now that would be nice!

If you would like to own a fine art print of any of the pieces above - OR  if you would like to see your fashion range looking like this, please feel free to drop me a line, kent@artcommunication.com.au.
Kent Johnson (61) 0433 796 863.


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Vintage Fashion Now - Smokin' Hot - Not Retro..

I love vintage fashion, seems everyone does and there is nothing wrong with that! I even have a client that makes 'vintage' fashion frocks and they are doing very well indeed. Vintage is "so hot right now" - agreed! But what am I saying in the tile of this post? Not Retro.. What's that about? In Lagerfeld Confidential Karl Lagerfeld remarks that he is "not interested in the past, just the future - and by the future I don't mean the next 10 years or 5, no the next 6 months, the next fashion cycle".

And yet no-one works with Chanel's past better than Karl. By respecting the tradition of Chanel, Karl makes it all new; bringing Chanel into it the Now; re-working, re-modelling, re-inventing.

That's been my approach to this 'Vintage' inspired shoot with pocket-rocket model Ellie. Sure we shot 80's lingerie and swimwear and even a black beaded evening dress from?? But you would never think these pictures were made 'back in the day'. I was not trying to recreate the past - the past is over. I like my Vintage New, I like it Now and I like it Strong & HOT ; I hope you like it that way too.

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Kent - 0433 796 863 kent@artcommunication.com.au

Ellie Rose Giddings Model