I have been thinking a lot about fashion styling lately. Styling; finding garments for your shoot or, even harder? Finding a good stylist for your shoot is paramount for good fashion photography. looking over shots of mine from the late 80s reminds me of the different approaches I took to styling shoots.
For smaller tests, as often as not I would visit one of the designers I knew and borrow a few outfits and 'style' the shoot myself (I know what I like but I am hardly a stylist). Just a few items I though would fit my vision for a handful of shots. If we were on a roll I might get together with a real stylist and put together a shoot that looks more like todays 'Editorial Submission' type of shoot. Of course in the days before the internet (OMG!) about the most you could do with a non-commissioned shoot was put it in your book. And then hope like hell you would land a commissioned editorial with your awesome work!
Of course most of my tests were ah, not awesome at all but you keep on plugging away at it. eventually you start to get it right, eventually you start to land some editorial work. Fashion Editors are also Stylists with very high Fashion IQ. That Fashion IQ is also something of a game changer for a fashion photographer. More garments, the pick of the seasons crop. Ideally you have been chosen to shoot the story as your style matches an idea the editor has for the next issue of their magazine.
Fashion by Stephen Galloway, Styling by me.
Styling, designer, Emma.
Mode magazine, fashion editor Kate Stead.
Mode magazine, fashion editor Kate Stead.
Location Test, Styling byNadine Degroen.
Botany Test, Styling by me.
