Fashion Lifestyle and Travel @ Kent Johnson Photography: Fashion Modesty - Baraka Women

Monday, 17 February 2014

Fashion Modesty - Baraka Women - Commercial Studio Fashion Photographs.

Sometimes when I am cruising the internet and looking at fashion pictures; I wonder where the fashion has gone. This can certainly be the case with some overtly-emotive 'high fashion' where it seems the saying "less is more" really does mean less and good taste has perhaps gone out the window. Well I suppose everything has its time and place.

But something I keep coming back to about my work, my fashion pictures, is that I do think it is always about the fashion; the fashion the garments, the clothing that the woman or the man wears. I would certainly like to think that it's my dedication to the garment that drew Baraka to my photography and an ongoing client/designer to photographer relationship that has continued for several ranges now. The Baraka philosophy goes like this "Responding to our changing world, Baraka doesn't follow trends nor design collections for the masses. Instead; designing items of fashion for modesty lovers ♥" and you can read more here.

My philosophy when shooting a range for an online catalogue and promotional images is to keep to a simple clean background, light the model and garments well to bring out the fashion, its textures and feeling and highlight all of that through a connection with the model that the viewers can feel too. Its not as simple as many suppose but it is something that I have become quite skilled at achieving shoot after shoot. I hope you enjoy these pictures.