In the Studio, Fashion Catalogues and Advertising.

If you really want to see the garments, if you want to save on time, location fees, and the worry about whether it’s going to rain or shine on the day… Shooting Fashion in the studio has tremendous advantages. I have been doing a bit of Look-Book and Catalogue in the studio for a few designers of late and its all going very well.

On one recent shoot we did over 50 looks on the white background and then chose five of the outfits and shot ‘Studio as Location’ to create a series of complimentary images with a much edgier feel. Our model Alex who has appeared on Australia’s Next Top Model was a real pleasure to work with and remained inventive and seemed tireless over a full day of shooting.

Our over 30’s market Catalogue shoot provides a nice contrast of style for a fairly similar studio setup, though this time with softer lighting and a little more fill light. There was some lovely layering, frills and detail stitching on Thai Silks which were beautifully rendered by the studio lighting set-up.

The white background digital shots shown here on the Fashion Blog are essentially straight from the camera in old school film style. Typically the only post/retouching work required is automated curves and sharpening (digital always needs some level of sharpening) adjustment. This makes a fast turnaround on most jobs a fairly simple task.


Kent Johnson 0433 796 863
Sydney 2009 - 2012
www.kentjohnsonphotography.com.au/