Friday, 22 June 2018

Photographing Men's Fashion On-Location in New York at Night

I loved shooting this capsule range in New York for local NY label Mario & Lee. We started the shoot on a penthouse terrace at The Roger Hotel (thank you White Caviar Life). Then headed over to the Empire State Building making shots at locations I had scouted over the previous days, informed by the behaviour of people I had noted too. I wanted that classic New York by night mood; but with a little more edge than the safer NYC of today.. Huge thanks to Mario&Lee our model Lionel Nichols and assistant Vivienne Shui.
Menswear photoshoot at at The Roger Hotel NYC in black and white for fashion label Mario&Lee. Photography by Kent Johnson.
Terrace balcony Manhattan - Menswear photoshoot at at The Roger Hotel NYC in black and white for fashion label Mario&Lee. Photography by Kent Johnson.
On dusk, penthouse terrace Manhattan, Empire State building in the background - Menswear photoshoot at at The Roger Hotel NYC for fashion label Mario&Lee. Photography by Kent Johnson.
Leaving the hotel, Mens fashion night photoshoot, chevron coat, photo in black and white. Photography by Kent Johnson.
Mens fashion night photoshoot, man's chevron coat with contrasting NY streetscape. Photography by Kent Johnson.
Night shot, man's chevron coat on the stree, mid shot. Image paired with amber ice on road. Menswear photographed in New York City by Kent Johnson.
Men's fashion photoshoot at night - Asymmetrical turtle neck, black leather overnight bag, photographed in a wash of red neon light at Empire State. Photography by Kent Johnson.
Asymmetrical turtle neck in red neon light at Empire State - image paired with a fashion parade crowd also in red light. Menswear photographed in New York City by Kent Johnson." alt="Asymmetrical turtle neck in red neon light at Empire State - image paired with a fashion parade crowd also in red light. Menswear photographed in New York City by Kent Johnson.
Mid shot - Men's fashion photoshoot at night - Asymmetrical turtle neck, black leather overnight bag, photographed in a wash of red neon light at Empire State NYC. Photography by Kent Johnson.
Longsleeve tee from the versed capsule collection, street scene with road steam and neon signs. Image paired with NY fire stairs and Korean signage. Menswear photographed in New York City by Kent Johnson.

Longsleeve tee from the versed capsule collection, street scene with road steam and neon signs, NYC Yellow Cab. Menswear photographed in New York City by Kent Johnson.

Photographed on location in New York City
Photography and Art Direction by Kent Johnson
Model Lionel Nichols
Label Mario&Lee
Photography assistant Vivienne Shui

Special thanks to White Caviar Life.

Telling Stories in Pictures all over the world..
Kent Johnson, Sydney, Australia.
0433 796 863