Ajilee Bridal Gowns Advertising Launch - Bride To Be..

Last week saw the launch of the new Ajilee Bridal Gowns via a full page advertisement in the November to January 2014 issue of Bride To Be magazine. I had photographed three gowns for designer Melissa Carmichael to select from for the advertisment (I had also photographed her fashion design graduation range a little way back). For her new Ajilee label our model Hannah McDougall from Chic Management with  beautiful H&MU by Kaori. I shot the wedding dresses in more of a 'classic editorial' manner using blended lighting sources to deliver an 'evening glow' in the studio and radiance to the model and  gowns. Here is one of our first selections from the dress choosen for the full page ad in Bride To Be along with the final selection and the edit for the advertisement which is in a lighter less saturated and more natural colour version.

Please call or email me to discuss photographing your next fashion range or advertisement.

Kent Johnson - Sydney Australia - 0433 796 863 - kent@artcommunication.com.au

Hayley - Professional Modelling Portfolio Updated.

It's always lovely to be asked to produce new pictures for a working model. I have photographed Hayley on a number of commercial fashion jobs and on an editorial submission. Great to get back in the studio producing a more mature image for Hayley. We did 3 'slash' 4 looks on the shoot,  a little bit Annie Hall in the business shirt and tie; a little bit sexy in the one piece black swimsuit. Fab girl out on the town in sheer top and washed-out jeans and a couple of black and white images in a cool lingerie style.

Thanks Hayley, it's always great working with you.

Call or email Kent to book your portfolio shoot today.
Kent Johnson, Sydney Australia 0433 796 863.

Salvonista Magazine - Street Fashion, Fashion Story..

Back in late July this year I had the pleasure of blending my location fashion photography skills with the look-and-feel of my "Street Fashion Sydney" style blog on a magazine shoot for the Salvos clothing stores. The commission came my way via a colleagues recommendation (thank you Sandra)  to evocatif agency who handle the marketing for the Salvos Stores. The plan was quite simple; shoot 6 or so Op Shop / Vintage Fashion inspired looks in a Street Fashion style. The client cast the talent for the shoot while I recommend a location in Sydney's inner city suburb of Redfern which could provide us with enough variety and street style coolness within a block and a half. In line with the 'street style' of shooting our talent did their own grooming and hair and make-up allowing us to keep a natural look to the shoot.

Iv'e added in a few of the alternative shots from the day to keep things fresh; as always we had a good selection of strong 'hero' shots to choose from. The whole assignment was shot on the Fujifilm X-Pro1 using the fabulous Fujinon 35 & 60mm lenses in natural light.

Thanks to Ashley and Gareth from evocatif;
Our wonderful talent on the day and my assistant Bob Newman and of course Sandra for recommending my photography services.

And lastly thanks to the woman in the red top who walked into my 'shadow picture' that I stopped to take at the end of the day for helping make this shot one of my most popular shots online ever! A perfect end to a perfect day.

Kent Johnson,
Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

www.fashionphotographysydney.blogspot.com/

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Vintage Style Dresses and Hats - Beautifully Feminine Studio Fashion Photography.

I love vintage fashion just as I love the classic old black and white movies with their great style and elegance. And when I am looking at clothing on web-sites, I not-only like to see great well-crafted shots of the clothing, I like the pictures to be beautiful too; the kind of picture that does not just show the clothing, but also contains some of the energy and philosophy of the fashion label as well! Admittedly that level of information in a picture is usually the role of the branding and advertising shots; but with everyones look book on-line these days it is absolutely essential to keep the label's branding message strong; after all, on the internet there is no such thing as "just a look book"!

On this shoot we went with two different backgrounds to promote different aspects of the beautifully feminine 40's 50's inspired fashion range, the shots were to be used for both the web-shop and brand promotion. I think we successfully captured the vibrancy and vintage feel of the label while showing the clothes very well indeed.

One of the things I love about this sort of photo shoot is that it allows me to work with all my camera and studio lighting skills and my directing skills, bringing out the best from the models and the garments along with the right feeling for the fashion range; with the added benefit of next to no post processing or retouching required. As online selling continues to become more and more competitive, the style, quality and impact of the the pictures becomes more important then ever before.

More Vintage Fashion shots here..

Kent Johnson

0433 796 863

kent@artcommunication.com.au

Sydney Australia.

Website | Facebook | Twitter | Street Fashion Sydney

Harlette Swim - Launches in Paris - Photographed in Sydney..

Its great to be part of a new range launch; this time it's Harlette Swim from the International Harlette Lingerie label for whom I have been shooting for for a little over a year. It's also nice to be shooting swimwear again and to be doing it in the studio where I often say is where swimwear should always be shot!  Well maybe not always but it is perfect for the very stylish Harlette SWIM range, very time effective; and the client and I are really happy with the results. Here are the first images from the new range, just released for the Paris launch; all photographed and retouched by myself including the flat lay which shows the details of this range extremely well. Hope you like the shots too - many more are on their way..

 It was also great working with two models again and the interesting dynamics you get from the interplay between them; not to mention working with the Harlette mascot of two 'model' Poodles as well! The fabulous black bikini below is a bit of a sneak peek from the new range, of what is yet to come - stay tuned!

Models - Bella and Ariana.
H&MU by Rafal Gaweda

Kent Johnson

0433 796 863

kent@artcommunication.com.au

Sydney Australia.

Website | Facebook | Twitter | Street Fashion Sydney

Autumn Light to Twilight - an Urban Fashion Story

I have been thinking it was about time to get out on location and shoot some seasonal fashion with the beautiful and soft Sydney Autumn light. Our story takes place in the Inner West, the wonderful team were Stylist Briana Catherine Wall, Hair and Make-Up Artist Nikita Lauren and our perfect model for a warm Autumnal photo-shoot fashion-story is the beautiful EMG New Face Aiyana. So here it is, our Autumn light and urban landscape fashion story.

1-Stylists own floral Jacket, St Frock top & skirt.
2-Finders Keepers dress, models own shoes.
3-Stylists own floral Jacket, St Frock top & skirt.
4-St Frock Budgie dress & two toned coat, First Sin necklace.
5-Red geometric St Frock Sandra Dee dress.
6-St Frock patterned dress & pink knit pullover, First Sin necklace .
7-St frock boyfriend jacket, skirt - Stylists own top & earrings.

Model  Aiyana at EMG
Stylist  Briana Catherine Wall
H&MU Nikita Lauren

Special thanks to EMG Models & the lovely you ladies at St Frock.

Telling Stories in Pictures all over the world..

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

www.fashionphotographysydney.blogspot.com/

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